Leading real estate brokerage firm Jameson Real Estate, comprised of Jameson Sotheby's International Realty and Jameson Commercial, announced today that the firm’s sales volume has grown by 400 percent since 2008. The firm is also on pace to have a record-setting 2013, topping its $1 billion in sales volume in 2012.
“When Charley and Harry Huzenis invited Mike Sato and me to join the Jameson team five years ago, we were honored for the opportunity to build upon the firm’s 25-year-old reputation of integrity, innovation and results,” said Chris Feurer, chief executive officer at Jameson. “For this partnership to result in such exponential growth, despite enduring our generation’s worst recession, is testament to the tenacity of our leadership, our agents and our staff.”
Over the past several months, Jameson has continued to hire top-performing residential and commercial agents, increased marketing staff and grown its technology and infrastructure platforms.
“Jameson’s sales volume for 2013 is expected to exceed $1.3 billion,” said Mike Sato, president at Jameson. “With 75 percent of our business in residential and 25 percent in commercial brokerage, our firm has a unique position in the Chicago market. We understand what’s required to meet this current level of market growth and Jameson’s increasing market share, but we don’t want to just meet it, we want to exceed it. But if you don’t give your agents the necessary tools, it’s unsustainable.”
In October, Jameson launched a new marketing program to deliver tailored information to consumers based upon demographics, sophistication and neighborhood, through a variety of customizable digital and offline communication vehicles. “Because our agents live in the neighborhoods they serve, they truly know their clients’ lifestyles, needs and goals. An off-the-shelf approach contradicts the Jameson philosophy which recognizes each client, and every transaction, as unique,” said Feurer.
The messaging carried throughout the communications program is “Expect the Exceptional,” illustrating Jameson’s exceptional qualities, service and brand. “Our clients have come to expect the exceptional, because that’s exactly what we deliver. This mantra applies to every aspect of our firm, in the way we communicate, service and sell,” said Feurer.
“For the more tech-savvy client, we’ve launched a social media program that delivers timely information to keep clients up-to-date on things that matter to them. In addition to dedicating staff to support this program, we’re also leveraging the best technology, allowing our agents to select what, when and how they share that information – with just one click,” said Feurer.
In addition to social media, agents can choose from print and online advertising, branded client gifts and direct mail campaigns. Feurer added, “The entire program is customizable, scalable and measurable. And as our clients continually evolve, so will our approach.”
Jameson has also enhanced its inbound messaging by establishing a flexible website platform along with robust language and currency translation. Feurer said, “Through our Sotheby’s partnership, we’re able to deliver our localized expertise on a global scale. We’re reaching clients in almost 50 countries, so our searchable database needs to offer that access from anywhere in the world. And because more than 50 percent of visitors view our site in a language other than English, it’s critical that our website truly communicates with each visitor.”
Sato said, “This is not a simple website redesign. We’ve established a forward-looking plan to ensure that we always have the most current technologies in place.” He added, “That includes making our agents’ websites truly customizable, empowering them to tailor the content, not just the contact information.”
Jameson Sotheby’s International Realty currently has more than 250 agents with expertise in Chicago and the North Shore. With nearly 50 agents focusing exclusively in Chicago, Jameson Commercial holds a strong presence in the downtown and Lincoln Park markets. Both firms are headquartered in Chicago.
Feurer added, “The reason Jameson has been able to not just survive, but actually thrive, over the past several years, is that our team focused on our collective strengths and continued to nurture client relationships even when there was little activity in the market. This commitment and professionalism truly sets us apart from other firms, and is the reason why we’re looking toward an exciting future serving our clients.”
About Jameson Sotheby’s International Realty
Jameson Sotheby’s International Realty is a leading residential real estate brokerage firm with hundreds of agents who have been representing, and living alongside, homebuyers and sellers in Chicago’s city and North Shore neighborhoods for decades. Since its partnership with Sotheby’s International Realty in 2011, the firm has provided local expertise across the globe with access to 600 offices in 49 countries. For more information, visit jamesonsir.com.
About Jameson Commercial
Jameson Commercial has been an integral member of the Chicagoland Real Estate community for nearly 30 years. With billions in transactions, Jameson Commercial is a full-service commercial real estate firm with specialists in multi-family, retail, office and industrial real estate. For more information, visit jamesoncommercial.com.