HOUSTON, TX– Transwestern’s Houston headquarters today announced the promotion of Kim Croley to senior vice president ? national marketing and communications. In addition, the seasoned marketing professional was appointed to Transwestern’s Board of Directors and Executive Committee. Croley, who previously held the title of director ? national marketing and communications, will continue to report to Transwestern Chief Operating Officer Mark Doran.
“Kim’s well-deserved appointment to the Board of Directors and Executive Committee will facilitate her greater involvement and impact on Transwestern’s major initiatives,” said Larry P. Head, Transwestern’s president and CEO. “I have no doubt that Kim will excel in this critical role for the company.”
“Throughout her 14 years of service at Transwestern, Kim has made significant contributions to the firm’s success,” Doran said. “She has excelled in providing leadership for initiatives that are central to enriching and communicating Transwestern’s culture, as well as helping to cultivate the firm’s dedication to forward-thinking and innovation.”
Croley has leadership responsibility for internal and external corporate communications, media relationships, advertising and marketing services for the entire Transwestern family of companies. Her strategic focus is differentiating the Transwestern brand, as well as increasing the company’s brand awareness and recognition in the marketplace. Croley will continue to work closely with the firm’s marketing teams throughout the U.S. on developing compelling and effective marketing strategies and materials that promote the Transwestern brand.
“I am looking forward to the opportunity to contribute to the firm at a higher level,” said Croley. “My position on the Board of Directors and the Executive Committee will enable me to amplify the prominence of the Transwestern brand and develop a strategy to further integrate our national service lines.”
Croley has a total of 20 years of experience in marketing and advertising within the commercial real estate industry. She worked at Transwestern from 1993 to 1999 and returned to the firm in 2005. Before leading the national marketing team at Transwestern, Croley served as the firm’s regional marketing director of the Gulf Coast and Mountain areas. Prior to rejoining Transwestern, Croley was responsible for marketing and advertising for both the global services as well as the development and investment divisions for Trammell Crow Company’s Houston office.
Transwestern is a privately held real estate firm specializing in agency leasing, property and facilities management, tenant advisory, capital markets, development, research and sustainability. The fully integrated enterprise leverages competencies in office, industrial, retail, multifamily and healthcare properties to add value for investors, owners and occupiers of real estate. Transwestern facilitates better decision-making for clients by combining penetrating local market intelligence and macro-market research through its affiliate, Delta Associates. Transwestern has 33 U.S. offices and assists clients through more than 180 offices in 36 countries as part of a strategic alliance with Paris-based BNP Paribas Real Estate. For more information, please visit www.transwestern.net and follow us on Twitter: @Transwestern.