WEST DES MOINES, IA – Todd Razor, president of Midwest digital media public relations firm Three Razors Media, will present “Social Media and CRE: Truth in Advertising and Retaining the Public’s Trust” during the 2013 Iowa Commercial Real Estate Expo.

The educational breakout session will cover current trends and issues surrounding the use of social media in the real estate industry, pointing professionals to resources intended to foster best practices, reduce future problems and help them succeed in business.

Razor, a multimedia business reporter and consultant who works to usher real estate professionals into the digital age, says his presentation is geared toward executives and sales associates interested in reaching target audiences via ethical and robust online-publishing campaigns. His talk will focus on the identification of potential red flags associated with the advertisement of individual real estate “groups” or “teams,” and help brokerages and salespersons better understand how to establish a framework to comply with administrative rules. 

“The hallmarks of social media go hand-in-hand with transparency, authenticity and consistency,” Razor said. “Authorities charged with overseeing highly regulated industries, such as real estate and financial services, are beginning to clarify or amend various guidelines with specific references to online social networking. Those whom attend the session will walk away with information about how well-defined social media policies can help to both mitigate risk and encourage agent participation.”

Registration is open for the 2013 Iowa Commercial Real Estate Expo, scheduled to take place Tuesday, Oct. 1, at the Sheraton West Des Moines Hotel. For more information, go to www.IowaExpo.com or contact Todd Razor at (515) 953-8247.

Three Razors Media is a real estate marketing and public relations agency located in Des Moines, Iowa. From web design and search engine optimization to the development of white papers, press releases, e-newsletters, videos, blogs, executive profiles and more, the firm specializes in crafting integrated content-marketing campaigns and digital media management solutions for real estate professionals and professional services companies operating in Iowa and the Midwest. Learn more at www.ThreeRazors.com.