Universal City, Calif.'s Skechers USA store has design components that unite in shape and materials to form a dynamic, club-like atmosphere. In keeping with the ambiance, the store has moving, changing, “tech” elements, 360-degree sound and entertainment inviting young customers to enter, linger and buy. In the category of New or Renovated Specialty Stores (2,000-5,000 sq. ft.), Marine del Rey, Calif.-based ME Productions was awarded the 2001 SADI for its design on the project.
The monitor wall provides the store with constant energy by playing the latest Skechers music videos. The monitors are integrated into a variety of displays, facing into the space and outward. The store becomes an entertainment venue itself, blending in with the attractions of Universal City Walk outside.
Undulating “Skechers Blue” backlit walls draw customers inside and dematerialize the boundaries of the space. Pools of blue light are reflected by the aluminum ceiling and add the perception of depth and space. The cool palette of metal finishes and backlit panels are combined with “floating” and suspended volumes to enhance Skechers' futuristic tech look.
New or Renovated Specialty Stores
(2,000-5,000 sq. ft.)
ME Productions
Marina del Rey, Calif.
Skechers USA
Manhattan Beach, Calif.
Product Manufacturers/Suppliers: Lighting Design Alliance, Long Beach, Calif. (lighting design); Innerspace, Culver City, Calif. (construction); Premier Displays, Cypress, Calif. (fixtures); IMPART, Seattle (video); DMX Music, Lake Forest, Calif. (audio); Floor Covering Consultants Group, Culver City, Calif. (flooring); Pratt, Indianapolis (graphics); U S G Interiors Inc., Chicago (ceiling); Premium Quality Lighting, Simi Valley, Calif. (lighting); Promotional Signs, Lake Forest, Calif. (signage)