Timberland is a brand that has been around for a while. But the retailer wanted to “create a visually dynamic shopfront” with a new store in London. Checkland Kindleysides succeeded in bringing the iconic brand into a memorable location. Judges were most impressed with how the design firm used Timberland’s famous tree logo as the inspiration for the store’s facade. Detailing within the store is also impressive. For example, the stores seating and shelving created from stacked lumber evoke a rustic feel and succeeds as a “beautiful integration of materials.” As one of our SADI judges wrote, “The environment is inspiring—bringing the product to the forefront with engaging visual merchandising and impeccable attention to detail.”

Project Name
Timberland Westfield
Location
Westfield Shopping
Centre London, United
Kingdom
Square Footage
2,560 square feet
Design Consultancy
Checkland Kindleysides
Developer/Owner
Timberland

Credits

Design Consultancy
Checkland Kindleysides:
Clive Hunt, associate
design director; Henry
Barnes, account director;
Hannah Shepherd,
senior project manager;
Richard Dunkin, project
director
Client
Timberland European
Services Ltd.: Ales
Kernjak, head of
visual communications;
Chistopher Heeney,
head of visual merchandising;
Kevin Lewsey,
store design manager;
Sean McCorry, store
development
Project Management
P6
Bespoke Fixtures
Checkland Kindleysides
Fixtures
Arno