When Seattle-based commercial real estate developer The Blume Co. moved to a new headquarters in the city, Los Angeles marketing firm Plush Real Estate Media created an eye-catching way for Blume to showcase its premier properties and capabilities or
Plush constructed a movie theater inside a replica Seattle streetcar, and hired a local
“The media car is not mobile, it’s stationary,” says producer-director Nick Marks of Plush, which specializes in commercial real estate
“Most companies have some sort of media room where they can bring clients. They went one strep further to make it more interactive. You walk into the streetcar and there’s a 92-inch screen and 10 seats in the car.”
It’s an immersive experience, Marks says. “You kind of forget where you are.” Blume works with major Seattle executives and companies such Microsoft Chairman Bill Gates and Paul Allen, who co-founded Microsoft with Gates. The streetcar marketing tactic has more impact than simply handing a client a brochure, says Marks. It’s a way to brand the company in a style that clients will remember.