The Digital Signage Expo last week drew a record number of exhibitors, registrations and offered the most educational opportunities in its eight-year history. The event held at the Las Vegas Convention Center covered a broad spectrum of industries, including a heavy focus on lodging. More than 3,500 people attended the two-day event and once the audit was completed, the attendance figure was also expected to become a new high.
Many elaborate and interactive trade show booths displayed both hardware and software solutions specific for hotels looking to add or improve their digital signage offerings. The conference included seminars, live tours, workshops, roundtable sessions and theater presentations, many catering to the hotel industry.
“I highly recommend digital signage for any size property,” said Kevin Culp, director of information technology for Gaylord Entertainment, during a session titled “Using Interactive Technology to Direct and Inform.