National Bank of CanadaJan 17, 2013
Modern banks have made a lot of aesthetic changes. Gone is the desire to create an intimidating structure that at the same time conveys a sense of safety and stability. Now banks want to engage their customers and make them feel welcome, a global trend that holds true for the National Bank of Canada. So Ruscio Studios and WZMH Architects brought the bank a whole new design concept while solving some site challenges. A ticker tape of approximately 150 sq. ft. and giant media screen of approximately 120 sq. ft. were an integral part of the existing space; plus, 10,000 sq. ft. of ground floor space was entirely separated by the building lobby. The team created a color palette that is bold and striking. By using the bank’s corporate colors, red and white, and by framing both lobby entrances with a dark wood planking, the team was able to create a visibly high contrast between the common area and the two sides of the institution. Lighting also plays a major role, since both the reception desk and host counter’s front custom acrylic panels are entirely backlit.
National Bank of Canada
Pattison Sign Group
EDP éclairage contrôle
Interactive Digital Signage