Graft LLC's “beautiful and inviting space in a tough site” on the OPTICON store in Hamburg, Germany, is this year's Grand Winner. Judges were impressed by the simple yet bold palate. The ornate design on the carpet helps carry customers through OPTICON's long, narrow selling space. Undulating, cleverly lit wall shelves help highlight the 2,100 pairs of glasses on display within the store. Judges also lauded the choice of colors, which help make the store a “strong, clear and inviting concept.”

The dominant design element — soft seating in the center of the store — is an intriguing and playful design element. But at the same time, it does not overpower the space. One judge said it is “innovative, yet simple. The big idea comes across.”

Project Name
OPTICON Hamburg

Location
Hamburg, Germany

Square Footage
1,400 square feet

Architect
GRAFT LLC

Developer/Owner
Hamburg Eyewear On GmbH

Credits

Lighting Design
Team Licht

Staircase Design
das dot.terkollektiv

Carpenter
Kathrein Tischlerei und Innenausbau GmbH

Floor Covering and Art
Objectcarpet, KULT CARPET

Upholstery
Nowel J. Polsterei und Galerie, Kvadret GmbH

Metalwork
fittkau metallbau + kunstschmiede GmbH

Illuminated Advertising
KOSLITZ WERBUNG

Easy Chairs
Lande Productie Schindel b.v.

Bar Stools
La Palma SRL