It may be the last piece of the hotel distribution puzzle. Room77.com is a newly launched website that enables hotel guests to get detailed glimpses of their hotel rooms before they check in. And armed with this information, guests will be able to request the rooms that best suit their needs and preferences.
So far, the site has information on more than 425,000 guestrooms in 2,500 properties in 15 U.S. cities and London.
“In many ways, hotels are black boxes,” says Kevin Fliess, Room77’s general manager and vice president of product. “While there are many websites that provide general information about specific hotels, there are none, until now, that really explore the guestroom. As a result, guests have had no way of knowing whether they’ll get a room that matches their preferences.”
Consumers can visit the site either before or after they make their hotel reservations. They choose a hotel and set their room preferences—high or low floors, importance of view, proximity to elevators and need for a connecting room—and the search engine calculates the rooms in that property that most closely match their criteria.