The Rainmaker Group, which produces automated revenue management software, and multifamily operator Julian LeCraw, both based in metro Atlanta, say LeCraw has implemented Rainmaker’s revolution LRO service, and realized recent income increases.

“We are seeing year-over-year improvement in total income,” says Justin Marshall, LeCraw’s chief operating officer. LeCraw maintained 94% occupancies during historically slow leasing months while applying LRO’s optimized lease rents, Marshall says. LeCraw manages more than 5,000 units throughout the Southeastern United States and is using revolution LRO as a Web-based application.

The multifamily operator is using the Rainmaker revolution LRO system on an application service provider (ASP) platform. The system is hosted by The Rainmaker Group at its SunGard facility in Atlanta.

LeCraw has weekly pricing calls for its property managers to verify that the system’s recommendations are consistent with local factors, Marshall says. LRO bases lease rates on a large number of market data points that include occupancy levels of each unit type, lease expirations, seasonal effects and comp pricing.

“Optimal pricing is essential to success in the multi-family housing industry,” says Bruce Barfield, president of The Rainmaker Group.