Glenn Rufrano, president and CEO of Cushman & Wakefield, discusses what’s driving retailer expansion plans domestically and globally. Retailers are trying to find markets where they can grow the fastest. Primarily, they are looking to emerging markets like Brazil, China and India as well as dense cities in mature markets, including New York, London and Hong Kong. To make that expansion a reality, retailers turn to global brokerage firms for assistance in understanding demographics and buying patterns as well as local laws and how leases are structured from country to country.