Four Points by Sheraton continues its impressive growth with a third location in New York City. The business-traveler friendly brand is getting quite a push from Starwood and the billboard location in Times Square will only help. Starwood and partners have put more than a billion dollars into the brand to reinvent it in the past five years. There's been a 70 percent turnover in the portfolio during that time. The brand recently opened its first vacation resort hotel in Punta Gorda, FL and launched its first prototype hotel in San Antonio, TX. The next will open in Columbus, OH. Check out my Anatomy of a Development series for more on that location.
“We are delighted to debut Four Points by Sheraton at the epicenter of New York City as a key part of our global growth and brand rejuvenation,” said Brian McGuinness, senior vice president, specialty select brands for Starwood. “Our expansion in New York City also addresses the rising demand for affordable and stylish lodging in urban areas.”