Social Media Revolution?

This video was shown at NRF's Shop.org summit and then posted at NRF's blog.

It's a video packed with some interesting factoids. Does it make the case that a social media revolution is occurring? If so, it has major implications for retailers, but I also think it has implications for landlords. Doesn't generating buzz for your property on Facebook or Twitter seem like a good idea? It does to me.

I also think it is relevant in the discussion at Real Property Alpha on changes at play in the commercial real estate sector.