In the rapidly evolving coffee wars, Starbucks says it is about to test two ways to appeal to cash-strapped consumers--$1 cups of coffee and free refills.
Faced with growing competition from cheaper rivals, Starbucks Corp. is selling small cups of drip coffee for $1 with free refills as part of a test in its hometown.That's about 50 cents less than the Seattle-based coffee retailer normally charges for an 8 oz. cup of joe, though prices vary from store to store.
The suggested retail price for a slightly larger 10 oz. cup of premium roast at competitors like McDonald's and Dunkin' Donuts is $1.07 and $1.39, respectively, the companies said Wednesday.
Link.
- Jan. 18, 2008, Fixing Starbucks
- Jan. 8, 2008, Shakeup at Starbucks
- Jan. 7, 2008, McDonald's Expands Coffee Offensive
- Jan. 2, 2008, Luxury May Be Tested in 2008
- Nov. 16, 2007, More on Coffee
- Nov. 14, 2007, Update on McDonald's Coffee Offensive
- Oct. 2, 2007, McDonald's Entering Coffee Wars?
- Aug. 30, 2007, Starbucks Two-Fer
- July 16, 2007, Starbucks Closes Controversial Cafe
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