About a month ago, the National Retail Federation came out with their annual Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch. According to the survey, consumers were going to spend $832.36 apiece--a 1.9 percent increase...
Wasn't the whole point of the Federated/May merger, subsequent rebranding of stores as "Macy's" and changing the company's name to Macy's Inc. all about trying to create a national brand? Apparently, not anymore. ...