Avon launches first ever retail beauty brand

New York – Locally based Avon Products Inc. recently announced that its new retail line, beComing, has been launched and is now available at JCPenney department stores across the country. In 2001, 75 of the Plano, Texas-based JCPenney department stores will feature beComing.

Avon plans to expand the beComing brand to additional JCPenney department stores in 2002 and is exploring other retail partnerships in the United States. International expansion of the concept is planned for 2003, possibly in Mexico and Europe.

All Avon Centers will be located in high-traffic areas adjacent to the women's apparel departments and will encompass an average of 600 sq. ft.