Robert Woodard named vice president, consumer and market research for Kmart

Troy, Mich. – Locally based Kmart Corp. appointed Robert P. Woodard vice president, consumer and market research. He will report to Brent Willis, Kmart’s chief marketing officer.

Woodard will be responsible for integrating consumer and market intelligence across various functions. A nine-year marketing veteran of locally based Coca Cola, he most recently served as director of marketing research for Coca Cola’s Latin America Group.