Mother Knows Best

Listen to your mother, says Nora Lee in the Urban Land Institute-published book, The Mom Factor: What Really Drives Where We Shop, Eat and Play. While sound advice for anyone, it takes on even more meaning for those who own or manage a store, restaurant or other venue where families spend money. “Mothers control America's purse strings,” and that, says ULI, “is reason enough to get them firmly in your corner.”