Graft LLC's “beautiful and inviting space in a tough site” on the OPTICON store in Hamburg, Germany, is this year's Grand Winner. Judges were impressed by the simple yet bold palate. The ornate design on the carpet helps carry customers through OPTICON's long, narrow selling space. Undulating, cleverly lit wall shelves help highlight the 2,100 pairs of glasses on display within the store. Judges also lauded the choice of colors, which help make the store a “strong, clear and inviting concept.”
The dominant design element — soft seating in the center of the store — is an intriguing and playful design element. But at the same time, it does not overpower the space. One judge said it is “innovative, yet simple. The big idea comes across.”
Project Name
OPTICON Hamburg
Location
Hamburg, Germany
Square Footage
1,400 square feet
Architect
GRAFT LLC
Developer/Owner
Hamburg Eyewear On GmbH
Credits
Lighting Design
Team Licht
Staircase Design
das dot.terkollektiv
Carpenter
Kathrein Tischlerei und Innenausbau GmbH
Floor Covering and Art
Objectcarpet, KULT CARPET
Upholstery
Nowel J. Polsterei und Galerie, Kvadret GmbH
Metalwork
fittkau metallbau + kunstschmiede GmbH
Illuminated Advertising
KOSLITZ WERBUNG
Easy Chairs
Lande Productie Schindel b.v.
Bar Stools
La Palma SRL