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Your Guide to the ICSC SPRING CONVENTION TRADE EXPO 2005

Visitors to the 2005 Trade Exposition will find plenty of new toys and technologies ranging from motorized Segways to the latest in children's themed play areas.

People lining up to check out the latest and greatest products and services on display at the International Council of Shopping Centers (ICSC) Spring Convention in Las Vegas will have more ground to cover. ICSC has introduced a number of changes to this year's exhibition that include an expanded layout and schedule.

The expo is once again sold out, and because of the high demand for space, ICSC has added suites to accommodate more exhibitors. The suites will be located on the second floor of the convention in rooms N258 and N260. As a result, The Trade Expo will feature 315 exhibitors, up from 280 last year.

Other layout changes include moving the “Public & Private Showcase” from the back of the Trade Exposition to the middle of the show floor. This move is a result of the strong interest expressed in the showcase in 2004, as well as a jump in the number of participants from last year's 22 to 56. The public sector exhibitors will be highlighting development opportunities in their communities.

ICSC also has added an extra hour to the expo schedule. The Trade Expo will open on Sunday, May 22 for four hours from 2 p.m. to 6 p.m. However, members will be able to get an early start when both the Trade Exposition and Leasing Mall open an hour earlier on Monday at 8 a.m. The Trade Expo runs until 6 p.m. on Monday, and is open Tuesday from 9 a.m. to 6 p.m.

Fresh ideas

Check out the hot new Segway personal transportation units at the IPC International Corp. booth. The Bannockburn, Ill.-based security company is debuting its Segway Personal Transportation Patrol units complete with demonstrations by trained personnel. IPC rolled out the innovative concept in January, and the Segway patrols are already in use at several shopping centers. Although the Segways have been used in other industries, such as for airport security, this is the first time that it has been used in a retail setting.

“We are always trying to be intuitive about where security is going in the shopping center environment,” says Kenneth Hamilton, IPC's executive vice president of business development. The popularity of lifestyle and other open-air centers prompted IPC to come up with a security patrol that could cover a large area efficiently. The Segway patrols are an alternative to IPC's existing vehicle and bicycle patrols. “It is comparable in some ways to a bicycle, but it is much more maneuverable, so you could use it even in an interior of a center or an area of high foot traffic,” Hamilton says.

Creative themed soft play areas for children have been such a hit with retailers that New Braunfels, Texas-based NBGS International Inc. plans to introduce retail customers to its line of water-themed products that include aqua toys, fountains and splash areas. NBGS is known for its themed soft play areas that range from tiny towns and zoo animals to its trademark castle at the Memorial City Mall in Houston.

“It seems that the trend with the retail sector is going to outdoor venues,” says Roxanne Coiner, director of marketing for NBGS. The firm hopes to spark some interest in its water line, which can be either decorative or used to create interactive play areas for children. Products run the gamut from giant fish and turtles squirting streams of water to dinosaurs, planets and pirate ships.

Among the new faces is Oxnard, Calif.-based DaystarUSA, which provides exterior facilities maintenance such as landscaping, pressure washing and snow removal. The company will be promoting its unique hybrid service model. Typically, property owners can either choose a regional firm that does all of its own work or hire a broker that arranges maintenance for properties nationwide. DaystarUSA combines both of those practices.

The firm can perform exterior maintenance in areas where it has a support staff. And in areas where it does not have a significant presence, the company works with service partners to complete the work. For example, DaystarUSA could service a client's portfolio in California, Minnesota and New York with a combination of service partners and its own staff, and the client would not know the difference, says Stephen Eckmann, director of new business development at the company. DaystarUSA is the single point of contact, oversees quality controls and issues one invoice. “It is seamless for the end user,” he adds.

New technology

This is the fourth year Focus 360 will be exhibiting at the ICSC Convention, and once again the firm will be showcasing its photo-realistic presentation tools. “What we're focusing on is pushing the level of the technology. The quality just keeps getting better and better,” says Paul Odett, commercial business development manager at Focus 360 in Laguna Niguel, Calif. The firm specializes in transforming architectural blueprints and drawings into computer generated 3-D models. Focus 360 replaces traditional cardboard models with state-of-the-art computer imagery. “We're taking it to a virtual level that can then be accessed over the Internet, used in a laptop presentation, saved to DVD or CD or printed for brochure art,” Odett says.

That computer model can be used for presentation purposes from early development stages such as city planning meetings all the way through marketing and leasing. “There is an idea out there that the products are best used for marketing and selling projects on the back end. We like to emphasize the value of leveraging it from the beginning to the end,” Odett says.

Redlands, Calif.-based ESRI will release its 2005 demographic updates and 2010 demographic projections at the Trade Exposition. ESRI also plans to introduce the newest version of ArcGIS Business Analyst. The desktop marketing software combines GIS technology with a number of different data sets such as the latest demographics, a database of major malls and shopping centers and consumer expenditure data. The software helps to facilitate tasks such as market analysis, site selection and store profiling.

ArcGIS Business Analyst 9.1 offers features such as integration with Microsoft Office software, same page maps and reports, and the ability to export reports to Word and Excel or into HTML and PDF formats. The latest version also includes new report options such as customer proximity and cannibalization, enhanced sales probability modeling, and a grid map and hot spot analysis. “It will create a lot more value for our users,” says Dan Primavera, manager of the retail/commercial industry unit at ESRI. “We have included a number of new software wizards that allow you to do a number of things quicker and easier and improve productivity that we didn't have before.”

Software solutions

Other new software that will be on display includes the latest version of Argus, an asset valuation and cash flow projection tool. “We are continuing to pursue the addition of features that improve ease of use and flexibility within the analysis,” says Mark Kingston, general manager, financial solutions division at Dallas-based Realm Business Solutions. One key improvement to Argus 12 is a new collaboration portal that makes it easier for users to exchange files when working on an analysis model. For example, users can put an entire diligence package in a shared workspace and assign access rights, which would allow others — such as brokers or lenders — to offer input and update information.

Another key feature of Argus 12 is more flexible forecasting, including an unprecedented ability to change the start date of a model. Now users can alter the start date, and the cash flows automatically reset without all of the data having to re-entered, Kingston notes. Realm also will be introducing international versions of Argus 12 at the Trade Exposition. Previously, Argus had been available only in English. The software is now available in German, Japanese, French and Spanish. The international versions take into account differences in languages and processes, and features conversion capabilities that allow a Japanese investor and a U.S. broker, for example, to work on the same platform.

Accruent plans to debut its Store Lifecycle Management at the expo. The software gives retailers one integrated platform that allows them to manage and monitor all of their real estate initiatives. Store Lifecycle Management is a complete real estate solution that tracks everything from site selection and store build-out to facilities management, store remodels and lease administration.

Store Lifecycle Management is designed to meet the needs of retail store development. In the area of construction, for example, the software features tools to help users manage schedules and facilitate bids, work orders and vendors. Facility management tools allow users to track preventive and reactive maintenance, work orders and vendor dispatch. Store Lifecycle Management is one of several products offered under Accruent's cmRealEstate line of software. Although the target users for Store Lifecycle Management are retailers, it also is applicable for developers and landlords, notes Peggy Biddison, vice president of marketing at Santa Monica, Calif.-based Accruent. “Just as large chain retailers have thousands of stores to manage, developers and landlords do too,” she says.

Key advantages include increased efficiencies and elimination of costly mistakes or oversights. One national drugstore chain caught $400,000 in overpayments after using the product for only a few months, Biddison notes. “Our software also eliminates mistakes, such as calculating percentage rent, which is often a highly complex math formula that can vary from store to store,” she adds.

Furniture and fixtures

Check out the latest in exterior lighting technology with products such as flat glass fixtures and new decorative fixtures that don't scrimp on wattage. Fort Worth, Texas-based WLS Lighting Systems will be showcasing its new “748” decorative fixture that can be used as both a stand-alone parking lot light or a building-mounted light. “We can utilize a 1,000 watt lamp, which allows it to perform very well while providing a decorative look,” says Randy Long, national sales manager for WLS. Traditionally, most of the decorative exterior lights on the market have a maximum wattage of 250 watts. It performs very well, and it is very popular with lifestyle and town centers that are trying to create a pedestrian-friendly streetscape, he adds.

Another lighting technology that is becoming increasingly popular is the use of the flat glass lens. Municipalities are introducing more “dark sky ordinances” to reduce glare, which has prompted a shift to flat glass fixtures. These lack the performance of traditional convex lights, which has prompted the lighting industry to focus on new lamp and ballast technology. WLS is using Pulse Start Technology to improve lighting capacity and extend bulb life by about 20 percent, Long notes.

The continued evolution of LED technology is brightening the signage industry. “Clients are utilizing more of the LED technology because it runs less electrical and it lasts longer in the field,” says Craig White, president of Priority Sign Inc. in Sheboygan, Wis. LED is popular because it uses about 80 percent less electricity than neon. In addition, LED typically comes with longer warranties, which reduces maintenance costs. Many manufacturers offer a 5-year warranty on LED lights and transformers compared with neon, which typically comes with a 1-year warranty on the glass and transformers.

LED also is slowly growing its color selection. LED's five standard colors are orange, red, blue, green and white. In comparison, neon comes in more than 20 different standard colors. “LED is more limited in color range, but more and more colors are becoming available,” White says. For example, white has been available for two years, and the durability of the product has improved since it was introduced. The introduction of white LED is significant, because white is the most widely used color in neon, he adds.

In addition to showcasing some of its standard mall furnishings such as its benches and planters, Mifflintown, Pa.-based DuMor Inc. is introducing new versions of its Bench 160 — a steel bench with backrest that it launched at the 2004 ICSC Trade Exposition. DuMor is now offering a wood seat version of the bench, as well as a new color. The bench will now be available in argento, which is a stainless steel powder coat. Stainless steel is a popular look, but it can triple the cost of most items. “What we're looking to do is offer the same stainless steel look and save a lot of the cost,” says Steve Shapard, DuMor's sales manager.

Design trends

Retail design is catering to consumers who want greater opportunities to walk to dining, eating and entertainment. Perkins-Rowe and City Lights are two examples of this trend toward higher density, mixed-use developments that O'Brien & Associates Inc. will be showcasing at the convention. “The suburbs are becoming less attractive to new homeowners. Commuting wastes time and gas. Also, people want to be around others. They want to live in a place where things are happening,” says Patrick O'Brien, business development director for O'Brien & Associates, a Dallas-based architecture firm.

The 650,000-square-foot City Lights project in Dallas is a vertical power center that includes a grocery store on the ground level, a home improvement store on the third level, and junior anchors on the fifth level. A four-story office building is located at the southwest corner of the project on levels seven through eleven. The design includes four different architectural styles on different facades of the building. Perkins-Rowe in Baton Rouge, La. is a 1.5 million-square-foot mixed-use town center project that includes office, retail, residential, entertainment and restaurants. The project is designed by The Design Development Group of Baltimore, Md., while O'Brien and Associates serves as the production architect of record.

2005 TRADE EXPO EXHIBITORS

ADVERTISING/MARKETING/PUBLIC RELATIONS
Focus 360 167, 169
Tactician Corp. 559, 561
AMUSEMENT
Klondike Kidstuff Inc. 371, 373, 470, 472
NBGS International 815
Nickels and Dimes Inc. 504, 504A
Playtime Creations 471, 473, 570, 572
Soft Play and Little Tikes Playgrounds by PlayPower 704, 704A
ARCHITECTURE/DESIGN/ENGINEERING
Brickman Group, The 774
Bullock Smith & Partners, Inc. 320
CEDG Inc. 407
Company 39, Inc. 846, 848
Concrete Colorist, The 509, 511
FabriTec Structures 771, 773
O'Brien Dietz & Associates 159
OxBlue Corporation 759, 761
Property ID 259, 261, 263
Roux Associates, Inc. 653
Select Contracts Group 834. 836
STS Consultants 858
Superior Concrete Products 753
ASSOCIATION
Institute of Real Estate Management 307
Urban Land Institute 604A
ATM MACHINES
ATM USA 635
Innovus 535
AVIAN PEST CONTROL
Avian Flyaway Inc. 665
Bird Barrier Booth: 656

20925 Chico Street
Carson, CA 90746
Phone: (800) 503-5444
Fax: (310) 527-8005
Contact: Elizabeth Jimenez
Email: [email protected]
Website: www.birdbarrier.com
Bird Barrier America is the leading manufacturer and supplier of pest bird control products. Building owners/facility managers and professional installers rely on us for bird deterrents that can help solve their bird problems. Our products adapt to fit any building, opening or architectural configuration. Whether you want to install it yourself or use one of our national certified installers, we are here to help.

BANNERS
Britten Inc. 741, 743, 840, 842
Flagraphics, Inc. 721, 729
Main Street Banner USA 606
BUILDING/EQUIPMENT/MATERIALS/STRUCTURAL
Advanced Drainage Systems, Inc. 627
Boulder Creek Stone + Brick 737, 739
C.R. Laurence Co., Inc. 422, 424
CertainTeed Corporation 708
COMTEC Industries 637, 639
Excel Bridge Manufacturing 475
LBI Technologies, Inc. 722
LOCK + LOAD Retaining Walls 161
Neogard 750
Sto Corp 755,874
StormTech LLC 625
Stuc-O-Flex 699
Tensar Earth Technologies Inc. 505A
United Panel, Inc 536
VP Buildings, Inc. 318
CARTS & KIOSKS
Creations At Dallas 451, 453, 55, 457, 459, 461, 463, 465, 550, 552, 554, 556, 558, 560, 562, 564
Mallforms (Top Deck Systems Inc.) 119, 121, 123
TL Horton Design 409, 411, 413, 415, 508, 510, 512, 514
CITIES/MUNICIPALITIES
City of Fresno 305
Elmore County Economic Development Authority 664
CLOCKS, BELLS, CARILLONS
Electrical Time Co. Inc. 238
Verdin Company, The 135
COMMUNICATION PRODUCTS/SERVICES
Bogen Communications Inc. 767, 769
Profile Systems LLC 866
CONSTRUCTION/CONTRACTING SERVICES
Berg Corporation, The 632
Graham Group U.S. 605
HAR-BRO Reconstruction 853
Jayeff Construction Management & Development Corp. 613, 615
Lakeview Construction Inc. 727
Managed Response, Inc. (MRI) 338
Oakview Construction, Inc. 254
Plan Express 865
Scott Thomas Construction 660
Yates Construction 672
DEMOGRAPHIC/MARKET ANALYSIS TECHNOLOGY/SITE SELECTION
Air Photo USA 253, 255, 350, 352, 353, 354, 355, 356
Buxton Company, The 419, 421, 423, 425, 427, 429, 431, 433, 518, 520, 522, 524, 526, 528, 530, 532
Claritas Booth: 104, 106, 108, 110

5375 Mira Sorrento Place, Suite 400
San Diego, CA 92121
Phone: (800) 234-5973
Fax: (858) 550-5800
Contact: Carol Fitsimmons
Email: [email protected]
Website: www.claritas.com

Easy Analytic Software, Inc. (EASI) 763
ESRI 229, 231, 233, 235, 328, 330, 332, 334
GMAP Consulting 860
MapInfo 147, 149, 151, 246, 248, 250
MPSI Systems Inc. 118, 120
National Research Bureau (NRB) 112
Pacific GeoPRO Ltd. 861
Proxix Solutions, Inc. 735
Old Republic Site Management Services 852, 854
Quantitative Analysis 851
Site Analytics Co. 719, 721
Sites USA 166, 168
SRC, LLC 671, 673, 770, 772
Synergos Technologies 674
Trade Dimensions International, Inc. 113, 115
ELEVATORS/ESCALATORS/CONVEYORS
KONE Inc. 819, 821, 823, 825
Schindler Elevator Corporation 267, 269
ENERGY MANAGEMENT
Viterra Energy Services 525
ENGINEERING CONSULTANTS
Bock + Clark 629
ECS Ltd. 336
John Meyer Consulting 137, 139
Kleinfelder 114
Tensar Earth Technologies Inc. 505A
Terracon 667
Zimmer Consultants Ltd. 606A
ENVIRONMENTAL/CIVIL CONSULTANTS
EFI 205
ENVIRON International Corporation 733
KEMRON Environmental Services Inc. 252
Langan Engineering & Environmental Services 241, 243, 340, 342
TerraSure Development LLC 563
Tetra Tech, Inc. 507
ENVIRONMENTAL TECHNOLOGIES
CPI International 630
Zenon Environmental Inc. 170
FINANCIAL SERVICES
Bankers Capital Group 311
John Hancock Financial Services 232
Liberty Tax Service 850
Newman & Associates Booth 862

1801 California Street, Suite 3700
Denver, CO 80202
Phone: (303) 294-3187
Fax: 303-672-8557
Contact: Carlene Miller
Email: [email protected]
Website: www.newmandefeasance.com
Newman has been in business since 1979 and has been defeasing tax-exempt loans since inception. In December, 1999, Newman assisted with its first Commercial Mortgage Backed Security (CMBS) defeasance transaction. Since then, Newman has become one of the most active participants in defeasing commercial mortgaged loans that have been securitized into CMBS.

Point Center Financial, Inc. 710
FLOOR COVERING PRODUCTS
Catco Marble & Granite 308, 310
SpaceLinks International 519, 521
FOUNTAINS/STATUES/SCULPTURES
Waterworks International 362, 364
FURNISHINGS
Benchmark Design Group 612, 614
DuMor Inc. 140, 142
FurnitureLab, The 150, 152
Hauser Industries Inc. 313, 315
Leisure Craft Inc. 726, 728
Petersen Mfg. Co. Inc. 404, 406
Victor Stanley, Inc. 358, 360
Wabash Valley Mfg. Inc. 158, 160
Wesnic / Hines III 218, 220, 222
GIFT CARD & CERTIFICATE SERVICES
NBO Systems Inc. 247, 249
Store Financial Services 312, 314
WildCard Systems, Inc. 337, 339, 341, 343
HUMAN RESOURCES EXECUTIVE SEARCH
Crown Advisors, Inc. 126
Roberta Rea + Co. Inc. 163
HVAC
Roth Bros., Inc. 224, 226
INSURANCE CONSULTANTS/SERVICES
Adjusters International 266, 268
Anderson Kill Loss Advisors 766
Arizona Central Insurance Agency 211
Capacity Coverage Company 813
Gallagher Pipino, Inc. 640, 642
HUB International Northeast 237
JCH Insurance Brokers 864
Konreich NIA Group 633
LandAmerica Commercial Services 240, 242
Palmer & Cay Holdings, LLC 636
LANDSCAPING
Riverside Plastics, Inc. 668
TruGreen LandCare 828
LIGHTING PRODUCTS & SYSTEMS
Amtech Lighting Services 608, 610
Dynamic Lighting 537, 539
Hubbell Lighting, Inc. 647, 649,746, 748
Image Works, Inc. 670
Lighting Systems 304, 306
Quality Lighting 847, 849
Site Photometrics, LLC 571, 573
Sternberg Lighting 871, 873
TechLight 730, 732, 734
US Architectural / Sun Valley Lighting 830, 832
Visionaire Lighting 677
WLS Lighting Systems, Inc. 337, 339 341, 343
MAINTENANCE
Daystar USA 736, 738
Defender Services, Inc. 574
ERMC 751
Merchants Building Maintenance 153
Millard Mall Services, Inc 557
Schwarze Industries, Inc. 260
Service Management Systems, Inc. 622, 624
Servpro Industries, Inc. 731
SSC Services Solutions 370, 375
Tennant 666
TSS Facility Services, Inc. 407A
TYMCO International, LTD 127, 129, 131
PACKAGING MACHINERY/MATERIALS
ML International 809
PERSONAL PRODUCTS
Mark Enterprises, Inc. 706
PRINTING & PHOTOGRAPHIC SERVICES/DIGITAL AERIALS
Aerials Express, LLC 172, 174
Keyhole Inc. 132, 134
Landiscor Aerial Information 609, 611
PUBLICATIONS/ASSOCIATIONS
California Real Estate Journal 309
Chain Store Age 234
Directory of Major Malls/Shopping Center Digest 130
In Business Las Vegas 663
Real Estate Media Inc. 239
Retail Traffic 319, 321, 418, 420
Retail Construction Magazine 654
Shopping Center Business 541, 543
Wall Street Journal, The 604
REAL ESTATE CONSULTANTS
Acre Solutions 822
CB Richard Ellis/ Valuation & Advisory Group 555
Commercial Defeasance 658
Commercial Realty Consultants, Inc. 838
CoStar Group, The 707, 709, 711, 713, 715, 806, 808, 810, 812, 814
Eastern Union Funding 405, 405A
LeaseProbe LLC 762
Storetrax, Inc. 661
Tremont Realty Capital 754, 756
ROOFING CONTRACTORS/CONSULTANTS & MANUFACTURERS
A.C.I Commercial Roofers 623
Carlisle Syntec Inc 165
Centimark Roof System Booth: 676

845 Hawthorne Lane
West Chicago, IL 60185
Phone: (800) 233-7212
Fax: (630) 293-5796
Contact: Randall Axelson
Email: [email protected]
Website: www.centimark.com
Centimark is the nation's leading full-service commercial roofing contractor for the real estate industry. Centimark offers new and replacement roof systems, emergency leak service and maintenance programs.

DDP Contracting Co., Inc. 859
Dinyari, Inc. 641, 643, 740, 742
Duro-last Roofing Inc. 529, 531, 533
Firestone Building Products 228, 230
Mid-Western Commercial Roofers Inc. 631
North American Roofing Services 125
Performance Roof Systems 575
Petersen Aluminum Corporation 565, 567
RoofConnect 659
Roof Products Inc. 607
Sarnafil Inc. 662
SingleSource Roofing Corporation 505
Stevens Roofing Systems 141, 143
SEASONAL SPECIALTY DISPLAY
Becker Group 412, 414
Dekra-Lite Industries, Inc. 426, 428, 430
Display City Inc. 523
Exterior Products Inc. 523
Festive Décor LTD 870, 872
Halloween Express 605A
Harrington Decorating Co. Inc. 256, 258
Jit Christmas 723
Media Advertising and Design, LLC 367, 369, 466, 468
Tree Classics 833, 835
SECURITY PRODUCTS/SERVICES
Hamilton Pacific 856
IPC International Corporation 437, 439
Secure Solutions LLC 765
Symbiot 712, 714
Valor Security Services 626, 628
SIGNAGE DESIGN & MANUFACTURING
AD Vice Inc. 651
Blair Sign Co./Blair Fixtures and Millwork 213, 215
CEDI 824, 826
Daktronics, Inc. 122, 124
International Sign 133
Jones Sign Nationwide 855, 857
National Signs, Inc. 346, 347, 348, 349
North American Signs, Inc. 408, 410
Priority Sign, Inc. 460, 462
Sierra Display, Inc. 146, 148
US LED, Ltd. 507A
US Signs 755, 757
SOFTWARE/TECHNOLOGY
Accruent 618, 620
ARGUS 725
Asset Management Technologies Inc. 818, 820
AVM Technologies, Inc. 323
Catylist Inc. 764
Digital Facilities Corporation 724
GeoVue, Inc. 469, 568
ICA, INC. (Integrated Commercial Applications, Inc.) 154, 156
Integrated Business Systems, Inc. 136, 138
Intuit Real Estate Solutions 262, 264
Keyhole Inc. 132, 134
Maxwell Systems, Inc. 868
PlanData Systems Corp. 155
PlanEASe Software 675
Scan / US, Inc. 325, 327
SKYLINE II Software 638
Spectra Computer Services 527
Timberline, A Best Software Company 173, 175, 272, 274
UCSC 867
SOUND SYSTEMS
Soundtube Entertainment 768
STROLLERS CARTS
Boobaloo USA 655, 657
Kiddie Kab Strollers 538
Smarte Carte Inc. 513, 515
STORAGE SYSTEMS
EASI File 752
TEXTILE & CHEMICAL MANUFACTURERS
Milliken and Co. 209
TRAFFIC COUNTERS
ShopperTrak 747, 749
TRANSPORTATION TECHNOLOGIES
Quixote Transportation Technologies / NU-METRICS 569
UNIFORMS
Apparel Sew Right 811
VEHICLE/EQUIPMENT LEASING
Madison Capital, LLC 634
VEHICLE WASH SYSTEMS
PDQ Manufacturing, Inc. 547, 549, 551, 553, 646, 648, 650, 652
OTHER
4motion Group 837, 839, 841, 843
Coast 2 Coast 863
CRG Corporation 758, 760
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