What Apartment Renters Want

The most attractive features of an apartment unit to renters turn out to be good management, good cell phone reception and a rent that feels reasonable, according to the just released “2017 NMHC/Kingsley Renter Preferences Report” by the National Multifamily Housing Council (NMHC). It shows, through the results of a survey of 269,000 renters, the factors that guide their decisions of where they want to live.

“It might be more [about] how you bring the world to your renters, perhaps through technology and servicers,” says Rick Haughey, NMHC’s vice president. “It might not necessarily be about the pools.”