Seasonal Decor: 'Tis The Season
Feb 01, 1999
Garland, lights, fir trees, Santa. These symbols of the holidays are all standard fare in seasonal shopping center decor. But such traditions have not stopped centers from putting their own spin on holiday decorating...
SIGNAGE PROFILE: Under One Umbrella
Feb 01, 1999
One-stop shopping is a phrase no longer reserved just for retail, as Omnigraphics International has brought all aspects of sign selection and design under one umbrella. The Sarasota, Fla.-based sign and decal company specializes in store signage...
Q & A: Marketing A Megamall
Feb 01, 1999
Minnesota's Mall of America may not represent the typical mall. The 2.55 million sq. ft. shopping center has more than 500 tenants and sees some 42 million visitors each year. The marketing staff of 15 is certainly larger than what most malls...
Traffic Counting: A One, And A Two, And A Three
Feb 01, 1999
Although shopping centers have been using technology to count people and evaluate traffic trends for more than a decade, the concept has yet to gain universal acceptance...
World Markets Take Industry To School
Feb 01, 1999
Retail real estate entered 1998 on a roll. Capital was plentiful and cheap, property values and investment returns were high, and rising corporate growth was being rewarded by the stock market. Indeed, it was smooth sailing for the real estate...
Aesthetic Roofscapes
Feb 01, 1999
Today's high-performance roofing systems are more durable, maintainable and longer lasting than ever before. Larger upfront roofing investments, quarterly checklists, professional maintenance programs, and detailed examinations of roofing-related...
Campus Stores Making the Grade
Feb 01, 1999
Today's students not only pack their skivvies but also bring their shopping savvy when embarking on a college career...
HOW TO LANDSCAPE: Create Curb Appeals
Feb 01, 1999
Gone are the days of simply paving a lot from curb to property line. With techniques that include earth mounding, landscape planting, lighting and environmental graphics, curb appeal is more than a courtesy to property guests; it's a marketing...
ENERGY PRODUCT PROFILE: AMP Empowers Energy Users
Feb 01, 1999
As CAM charges associated with operating a retail store in a mall or shopping center continue to rise, retailers are looking for every available means to reduce them. In addition, they want to ensure that as many of the charges as possible are...
IN the Field
Feb 01, 1999
Promotions at Bergmeyer Associates Inc. Amy Bernhardt Fischer has been promoted to principal at Boston-based Bergmeyer Associates Inc., a full-service architecture and interior design firm. Fischer has been with Bergmeyer since 1994 and is...
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