Vapiano International is a fast casual chain with 30 locations worldwide that is looking to gain a foothold in the U.S. The Heiserman Group succeeded in giving the chain a memorable first location with this outlet in Washington, D.C. The firm had to translate the European decor and modern environment into something that would relate to American customers. This meant altering the design to accommodate the nuances of the U.S. market such as turn times, portion sizes and the take-out market. Judges felt the design is an “intriguing and delightful space” especially for a chain competing in the fast casual segment. Further, with a few different areas within the store it allows customers “to find their own place within a clearly high-volume space.”
Project Name
Vapiano
Location
Washington, D.C.
Square Footage
5,000 square feet
Architect
The Heiserman
Group
Developer/Owner
Vapiano
International
Credit
MEP
FACE Associates
Sound System
DMS Music
Kitchen Consultant
Xcelerated
Concepts
Kitchen Supplier
EVI
Millwork
Markus-Schober
Walls and Floors
Stone Source
Bathroom Fixtures
Rapsel
Lighting Fixtures
Artemide
Lightolier