Elaine DeSimone

Elaine
DeSimone
Articles
Nordstrom Reinvents Itself
As a retailer in this marketplace, how do you distinguish yourself? How do you be bold and cutting edge, but classic and timeless? Better yet, how do
Retailers Wave Their Magic Wands
Try for a moment to take off your retail executive shoes and put on your consumer shoes. Now, go for a walk around the mall. What do you see? Are you
Disney Cranks Out Largest Park Store
Disney's most popular characters are whistling while they work. The fun-loving gang can be seen and heard at their latest hangout - Mouse Gear, a new
Changing government town elects retail a top priority
Cities like New York, Paris, London and Milan are known as fashion-forward, high-style shopping meccas. Mention Washington, D.C., however, and retail
A Scent-uous Design
Whether it's the sweet smell of vanilla, a fruity citrus or a more floral bouquet, fragrances often evoke romantic visions. But sensual perfumes don't
ramping up
teens may not be simply wandering the mall anymore. Yesterday's mall rats are today's energetic showmen of the skates, finding some bowls to dice it up
Rave Targets 'Tween' Market
Even young girls just want to have fun. At least, that's what G+G Retail had in mind when it created its newest concept, Rave Girl.
Help Wanted
Sometime between leaving work and picking up the kids from school, a woman runs into the mall to buy a wedding gift. She expects the task to be quick
Harlem USA Proves Neighborhood Is Seeing the Light
If you had walked through its urban streets 15 years ago, most buildings would have been boarded up. But today, homes and businesses are being renovated,
the debut of a small town
although Shakespeare could not have predicted the rise of urban entertainment centers in the late 20th century, he did know a bit about human nature and
Country Store Moves to the Mall
Cracker Barrel Old Country Stores remind customers of another era - a time when life was slower and more relaxed, and people had time for home-cooked
History in the Making
When people think of Georgia, certain images come to mind, like peaches, Southern plantations and Scarlett O'Hara. But there is more to Georgia than even
Tweeter Pumps Up the Volume
Their slogan is, "Audio, video and a boatload of know-how." The audio and video refers to Tweeter Home Entertainment Group Inc.'s mid- to high-end electronics.
Building a Diamond in the Rough
Panning for gold may have been an exciting experience for early settlers, but in modern times looking for jewelry can be a challenging task. With a flood
Chipotle Grill Discovers Some Like It Hot
The menu may be small, but the food is big. At Chipotle (pronounced Chih-POAT-lay) Mexican Grill, tacos and burritos are the only menu items
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