Elaine DeSimone

Articles by Elaine DeSimone
Designing by Instinct
For some, a job is just a job. For others, their career is their passion. For Brian K. Priest, it is a basic instinct."I always tell people I can't imagine
Restaurant Woos Guests in Tropical Oasis
Themed restaurants have been touted for their striking interior designs, entertainment elements and destination appeal. But they also have been criticized
Sun and Time Bring Design Full Circle
Just as the theory of evolution operates in nature, it also applies to retail design: only the fittest survive.Sunglass Hut International learned this
Sunshine State Promises Bright Future for Retail
Just when you thought it couldn't get any hotter, the retail market in Florida continues to explode. The Sunshine State's tremendous growth was the topic
Getting a Clue
An average shopper, perhaps a 70-something grandmother, enters a store and asks a sales associate for help. A sweet lady, she requests assistance in choosing
STORE FRONTS
Frame Shop Mounts Expansion Strategy Tulips, azaleas and dogwood trees are in full bloom, but a chain of framing shops may be popping up even faster than
Driving Design into the 21st Century
Despite scores of successful projects under his belt, a 37-year veteran of the design industry predicts a project on the verge of completion will be his
Samsonite Packs Fun Into Prototype Store
Whoever thought a trip to the local mall could turn into an African safari, a cruise to the Caribbean or a stroll through the streets of Paris? With a
STORE FRONTS
Xando Brews Ambiance, Coffee Cocktails In one corner of the room, customers sit on U-shaped settees eating grilled panini sandwiches and drinking mocha
STORE FRONTS
MARS Enhances Intelligent Life On Earth Vibrations from its landing are resonating throughout major U.S. markets. With 16 stores currently in operation,
Convenience Drives Retail Expansion
Whatever happened to taking time to smell the roses? These days, hurried consumers want fast computers, drive-thru coffee shops and same-day dry cleaning.
The Athlete's Foot Runs With Expansion Plans
In a market crowded with athletic-shoe retailers, The Athlete's Foot stays ahead of the game by keeping focused on its goals."We offer a product that
Zales Jewelers Makes Dazzling Recovery
In 1992, Irving, Texas-based Zale Corp. filed for protection under Chapter 11 and closed approximately 700 stores among all of its divisions. In 1993,
Lollipops and peppermint drops
Business travelers and tourists visiting the Las Vegas Hilton can have a sweet trip to the candy shop without leaving their hotel. Candymania, a retail
Shoe store sizes up a youthful design
When Kinney shoes set out to devise a new store concept, it designed a fun, youthful environment that would get children interested and keep them entertained.
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