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Joseph Greenblatt


Joseph Greenblatt, CPM, is the 2014 president of the Institute of Real Estate Management. As well, he is president and CEO of  San Diego-based Sunrise Management, AMO, responsible for directing the day-to-day operations of the company, its portfolio of more than 12,000 residential units, and its 350 employees officed in San Diego, Sacramento, Calif.; Tempe Ariz. and Las Vegas. In addition to his involvement with IREM, Joe serves on the Real Estate Committee, an advisory group, at the Burnham-Moores Center for Real Estate at the University of San Diego. As well, he is a member of the National Apartment Association (NAA), NAA’s San Diego Chapter (SDCAA), and the National Multi Housing Council (NMHC). 

A Matter of Ethics
It seems appropriate to discuss ethics fresh on the heels of the mid-term elections, a contest that always seems to cloak rampant self-interest in the suit of guiding principles.
Are You Smart About Your Education? 1
The fact is that the pace of change we’re all experiencing, whether it is social, cultural, generational, technological, political or economic—and it is all of these things—is accelerating. In this breakneck environment, it is all the more important to keep our knowledge contemporary.
Have You Bridged the Generation Gap? (Part 2) 
As baby boomers, we are technological foreigners, coming to these latest advancements in digitalization and miniaturization relatively late in life. Gen Y, on the other hand, is made up of technological natives, people who speak the language of tech as naturally as if it were their mother tongue.
Have You Bridged the Generation Gap? (Part 1) 
Do you remember the Generation Gap of the 1960s? I believe that, devoid of bell-bottoms and flower power, it is back, and the two factions in this latter-day generational rift are the millennials and the baby boomers.
A New Day in the Way America Looks at Housing  1
For years, it seems, we’ve heard about the rent-vs-own debate—a question that often influences whether the homeownership rate is rising or falling. In reality, there is no debate. Rather, what we are witnessing, I believe, is no less than a tectonic shift.
Welcome to Property Management 2.0  2
There is a major shift taking place in the real estate management profession, a blurring of lines between the traditional definitions of property management and asset management. A number of factors have contributed to this change, to the emergence of what has been called Property Management 2.0.
Choose the Medium for the Message 
Here’s a basic truth: Leadership is about communication. Here’s another: As casually as we use our communication abilities, no talent needs more directed concentration.
A Wake-up Call for a Shrinking World 
In a very real sense, the world is shifting around us. You may not see the shift taking place, but you might be missing out on a vast field of opportunity.
The New Age of Green: No Building Left Behind 
While the impact and importance of a LEED certification cannot be denied, the scope of the program even today leaves the great majority of the country’s income-producing buildings—and therefore the owners, developers, managers and tenants therein—out in the cold.
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