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$832.36 vs. $431


About a month ago, the National Retail Federation came out with their annual Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch. According to the survey, consumers were going to spend $832.36 apiece--a 1.9 percent increase from $816.69 in 2007.

Today, however, America's Research Group comes along with much bleaker prediction--$431. And it's not like the numbers from last year are that different. Last year, the ARG survey projected $859 per person.

I have no idea which of these surveys has a better track record, but that's a fairly massive difference in results.

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Elaine Misonzhnik

Senior associate editor Elaine Misonzhnik has been writing for National Real Estate Investor since June 2006 and has covered commercial real estate for more than 12 years. She first became...
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