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Armani Opens a Concept Store

Giorgio Armani is an icon in the fashion industry largely because he can roll with the times. Right now - a dismal period for fashion and the luxury market - that means offering a range of styles and prices under one roof.

"Luxury before was just an elite thing. Now the sense of luxury is more democratic," Armani said from a booth at the restaurant that is part of his new Manhattan store on Fifth Avenue.

Casting a wide net while still making the shopping experience special is what Armani is aiming for with the new store. He recently visited here to christen the 43,000-square-foot space, complete with a party attended by Victoria Beckham, Leonardo DiCaprio and Mayor Michael Bloomberg.


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Elaine Misonzhnik

Senior associate editor Elaine Misonzhnik has been writing for National Real Estate Investor since June 2006 and has covered commercial real estate for more than 12 years. She first became...
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