Business Insider has published an interesting slideshow on the rise and (anticipated) fall of Crumbs Bake Shop, one of better-known players in the gourmet cupcake sector (yes, cupcakes now appear to be a sector of retailing). What's truly interesting about it is that Crumbs' executives made many mistakes that are very common to chains that eventually get wiped out, including expanding too quickly in a crowded field and leasing locations that were way too expensive. Plus, this may be ...
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