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CBL Launches Personalized Sizing Station

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In what is sure to prove a hit with women shoppers, CBL & Associates Properties has partnered with Unique Solutions Design Ltd. to launch personalized sizing stations at its malls called Me-Ality.

The devices scan a person's fully-clothed body and within 10 seconds can recommend the best sizes and clothing designs for specific body types. CBL then provides its shoppers with a list of stores within its malls that carry items that match those specifications.

You can see how the scanners work here.

As any women who has spent hours trying on every pair of jeans in the store only to leave empty-handed can tell you, this is one of the best ways mall owners can use technology to create happy shoppers.

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Elaine Misonzhnik

Senior associate editor Elaine Misonzhnik has been writing for National Real Estate Investor since June 2006 and has covered commercial real estate for more than 12 years. She first became...
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