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Cracking the Boomer Code

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Figuring out how best to serve Baby Boomers remains a key question for the retail industry. Apparently, there's still a lot to be learned.

Greenwald, 50, and Solomon-Turner, 60, share the same frustrations. They don't understand why most stores don't have a clue that while their bodies may be aging, their spirits are not.

"I am not in denial, but I also don't have the AARP attitude," said Greenwald, a real estate executive. "I won't go to a store that focuses on older people." She just snapped up a pair of red platform shoes and flaunts her toned figure by wearing slim-fitting clothes that graze right above her knee.

Solomon-Turner, who prefers black leggings, agrees.

"I keep an eye on the trends. I want to be in fashion," said the co-owner of a public relations company. "But I don't want to wear mini skirts."

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Elaine Misonzhnik

Senior associate editor Elaine Misonzhnik has been writing for National Real Estate Investor since June 2006 and has covered commercial real estate for more than 12 years. She first became...
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