Retailer drugstore wars.has a short but informative post on the brewing
Wal-Mart fired the first shot when announcing last year it was going to sell more than 100 different generic drugs for just $4 a prescription. They were soon followed by Target, Publix Supermarkets, and others. Recently the folks at Publix decided to go even further down this path by offering to fill prescriptions for seven popular antibiotics free. While $4 prescriptions are quite an incentive to take your business to a particular store, I don't know of a more compelling incentive than FREE!
Read the rest here.