TrafficCourt

How to Fight Online Rivals, Part II

RSS

It turns out promoting their websites isn't the only thing bricks-and-mortar retailers can do to make sure online-only sites won't steal their marketshare. They can also partner with those sites in a way that benefits everyone.

Today's New York Times features a story about how Nordstrom has struck a relationship with online menswear brand Bonobos that will allow Bonobos to sell its clothes inside Nordstrom stores. In exchange, Nordstrom will be able to leverage Bonobos' e-marketing expertise.

According to the Times:

Nordstrom's online effort has already been influenced by its purchases. In the last year, the company has improved the personalization and targeting of e-mails to consumers, mirroring efforts by HauteLook. Such tweaks have increased engagement “pretty significantly,” according to Mr. Nordstrom. The executives at HauteLook, along with the team at Bonobos, will also help the company design new applications for mobile devices and Nordstrom.com.

Please or Register to post comments.

What's TrafficCourt?

Industry news, views and occasional strange stuff.

Contributors

Elaine Misonzhnik

Senior associate editor Elaine Misonzhnik has been writing for National Real Estate Investor since June 2006 and has covered commercial real estate for more than 12 years. She first became...
Blog Archive
National Real Estate Investor Related Sites

Sponsored Introduction Continue on to (or wait seconds) ×