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Interesting Theory On Why Abercrombie & Fitch Has Been Struggling


Time has a theory on why Abercrombie & Fitch has been having trouble driving traffic into its stores in the past few years: the perfume it uses in abundance throughout its properties is too strong and makes the customers feel trapped inside, it claims. According to Time sources, the scent, called "Fierce," is too "masculine" and "strong" and is possibly making shoppers run away. The author of a Concordia University study on the relationship between spatial ... Freemium Content

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on Jun 2, 2014

Actually, A&F is a tenant in one of my malls and a prospective tenant said that very same thing to me on Thursday last week: the smell is too strong from that store.

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