Interesting Theory On Why Abercrombie & Fitch Has Been Struggling

RSS

Time has a theory on why Abercrombie & Fitch has been having trouble driving traffic into its stores in the past few years: the perfume it uses in abundance throughout its properties is too strong and makes the customers feel trapped inside, it claims. According to Time sources, the scent, called "Fierce," is too "masculine" and "strong" and is possibly making shoppers run away. The author of a Concordia University study on the relationship between spatial ...

NREIonline.com Freemium Content

"Interesting Theory On Why Abercrombie & Fitch Has Been Struggling" is FREE to access as a registered user on NREIonline.com.

Why Register for NREIonline? It's simple and free, and here is what you get:

  • Access to leading real estate industry research.
  • Interactive rankings of commercial real estate professionals.
  • Submit your own articles, (if approved) which will appear around the site.
  • Ability to comment and interact on all site content.

Already registered? here.

Discuss this Blog Entry 1

on Jun 2, 2014

Actually, A&F is a tenant in one of my malls and a prospective tenant said that very same thing to me on Thursday last week: the smell is too strong from that store.

Please or Register to post comments.

Blog Archive
National Real Estate Investor Related Sites

Sponsored Introduction Continue on to (or wait seconds) ×