Time has a theory on why Abercrombie & Fitch has been having trouble driving traffic into its stores in the past few years: the perfume it uses in abundance throughout its properties is too strong and makes the customers feel trapped inside, it claims. According to Time sources, the scent, called "Fierce," is too "masculine" and "strong" and is possibly making shoppers run away. The author of a Concordia University study on the relationship between spatial ...
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