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J.C. Penney's Holiday Strategy: Hit or Miss?

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In an effort to entice shoppers to visit its website this holiday season, J.C. Penney will organize a new take on a lottery, USA Today reports. The department store's in-store employees will give customers buttons with promotional codes on the back. The customers will then visit the J.C. Penney website to check if they won a prize, such as a trip to Disneyland or a gift card.

J.C. Penney has been struggling under the direction of new CEO Ron Johnson. Analysts now worry that the department store will have a dismal holiday sales season, and likely a difficult 2013 as well, according to the New York Post. Does anyone think the new holiday strategy will help the retailer turn things around?

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Elaine Misonzhnik

Senior associate editor Elaine Misonzhnik has been writing for National Real Estate Investor since June 2006 and has covered commercial real estate for more than 12 years. She first became...
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