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Malls Across America

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In 1989, Michael Galinsky toured malls across America and snapped pictures. He took those rolls of film and turned them into a slideshow he screened for friends. Now--more than 20 years later--he's uploaded that online. It provides a snapshot of what the industry--and mall culture--looked like at the time.

Galinsky hopes to turn the project into a book. He's uploaded this in part to help raise funds for the project.

As he wrote here:

I have always thought that images gain much more meaning with time. Looking at the mall slides it's clear that their time has come. Last fall, I took them out, borrowed a scanner and loaded in about 160 of the stronger images. I posted a few on facebook and they got a great response. I started to work on putting together a book.

About 12 years ago, I published a book of rock photos called Scraps. I paired the images with short essays that friends wrote about being in bands, touring, and art in general. I wanted to do the same kind of thing with this book.

About a month ago, while waiting for the writers to write, I noticed some amazing Bruce Davidson subway photos on my brother-in-law's facebook page. They had been linked to a site called How to be a Retronaut. I figured the site would like my mall photos. I figured right. What I didn't realize was how the images would connect. The site didn't bother to tell me that they had posted them, but I found out when other sites began to re-post them. In a couple of days, the photos had been shared on facebook and twitter thousands of times. In fact, they were so popular that they crashed the Retronaut site a few times.

With this campaign, I want to fund the printing of a run of books. Funders can get a book, a print, or a book and a print. I need to pre-sell 500 books to pay for this run.

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Elaine Misonzhnik

Senior associate editor Elaine Misonzhnik has been writing for National Real Estate Investor since June 2006 and has covered commercial real estate for more than 12 years. She first became...
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