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More Details on Circuit City Concept

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There has been talk for months that Circuit City had a new concept under development. Now some more details have come out.

Electronics retailer Circuit City Stores Inc. said Tuesday it is testing new concept stores dubbed "The City," with a new look and interactive layout in an attempt to give customers a new shopping experience.

The stores include different fixtures and lighting, a refined product selection and a more interactive experience, said Jackie Foreman, a spokeswoman for the nation's No. 2 consumer electronics retailer behind Best Buy Co. Inc.

"We're excited about the remodeling and think consumers will enjoy shopping at the new store," Foreman said.

In June, Circuit City opened a relocated store in Norfolk, which bears the new name on the company's signature red and silver circular logo. The remodel of a store in the company's headquarters of Richmond will open in time for the holidays.

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Elaine Misonzhnik

Senior associate editor Elaine Misonzhnik has been writing for National Real Estate Investor since June 2006 and has covered commercial real estate for more than 12 years. She first became...
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