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New Trend in Kiosks: Grooming?

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Alongside carts with candles and cell phones, mall kiosks are offering everything from teeth whitening to hair removal - all performed in the middle of the shopping center for all to see.

“People are happy to spend more money on personal care in order to feel good,” said Laurel Sibert, portfolio vice president of marketing for Simon New England, which owns 18 malls in New England. “The neat thing is that kiosk carts in the mall allow the vendor to demonstrate their services to people walking by while promoting their product.”

Teeth whitening, eyebrow threading, mineral makeup applications, skin exfoliation, hair extension, henna tattoos, massage tables - if it's in the realm of “personal care,” it's ripe for a public mall procedure.

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Elaine Misonzhnik

Senior associate editor Elaine Misonzhnik has been writing for National Real Estate Investor since June 2006 and has covered commercial real estate for more than 12 years. She first became...
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