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Radio Shack Quietly Tests New Concept

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Here's some potentially good news on the retail front. Radio Shack has quietly tested a new concept that, if successful, could lead to new openings or conversions of older Radio Shacks into the new stores.

RadioShack Corp. has quietly opened a new concept store in the Dallas area.

It's called Point Mobl and it sells portable devises in an upscale decor of white fixtures and clean glass with no sign of the Fort Worth-based consumer electronics company.

The stores stock each mobile category from compact laptops and MP3 players to smart phones and GPS systems, in more depth than a RadioShack, which sells everything from hearing aid batteries to remote control cars.

Point Mobl stores are open in Uptown Dallas' West Village, the Shops at Highland Village and in Allen's Watters Creek.

If successful, the ubiquitous RadioShack easily could convert some of its stores in each market, analysts said.

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Elaine Misonzhnik

Senior associate editor Elaine Misonzhnik has been writing for National Real Estate Investor since June 2006 and has covered commercial real estate for more than 12 years. She first became...
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