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Restoration Hardware to Sell Apparel, Shoes, Accessories

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On the heels of the chain's turnaround success, executives at home furnishings seller Restoration Hardware plan to remake the brand into something different than it was before--a lifestyle luxury retailer, The Street reports. Using the new moniker RH Atelier, the retailer will sell not only fancy hardware and home furniture, but apparel, accessories, footwear and jewelry.

According to The Street:

Retail industry experts, though, say the rebranding and shift to a broader selection of luxury goods is a wise move and one that's likely to be successful.

"Where they are headed is a really good, smart place," says Ellis Verdi, president of New York City advertising agency DeVito/Verdi. "They are moving into an unoccupied position in the market."

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Elaine Misonzhnik

Senior associate editor Elaine Misonzhnik has been writing for National Real Estate Investor since June 2006 and has covered commercial real estate for more than 12 years. She first became...
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