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"Shopping Can Be Fun"

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Malls of America originally uploaded this promotional spot last April. But it's worth highlighting again.

This 1957 video offers a walk-through of the Hillsdale Shopping Center, including an explanation of all the food options at the property. The mall offered a farmer's market that was clearly one of its main attractions at the time.

It's most interesting to see just how much mall aesthetics (not to mention mall marketing) have changed in the 50 years since this spot was filmed. Of course, there's also a lot that remains the same, including the idea of doing a fashion show at the mall and getting celebrities to make appearances to draw traffic. And the property still has its Macy's.

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Elaine Misonzhnik

Senior associate editor Elaine Misonzhnik has been writing for National Real Estate Investor since June 2006 and has covered commercial real estate for more than 12 years. She first became...
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