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Simon to Launch Mobile App (Thursday's News & Notes)

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Mall owners are making strides in leveraging mobile technology for marketing purposes. Earlier this year, Madison Marquette launched an app for its Asbury Park property. Now, Simon Property Group is about to unveil a smart phone app that will service 25 of its centers. The app will be compatible with iPhones and Android phones and will alert shoppers to location specific deals the moment they walk into a Simon property. For this and other stories on retail and retail real estate, follow the links below:

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Elaine Misonzhnik

Senior associate editor Elaine Misonzhnik has been writing for National Real Estate Investor since June 2006 and has covered commercial real estate for more than 12 years. She first became...
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