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Starbucks Going for $1 Coffee

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In the rapidly evolving coffee wars, Starbucks says it is about to test two ways to appeal to cash-strapped consumers--$1 cups of coffee and free refills.

Faced with growing competition from cheaper rivals, Starbucks Corp. is selling small cups of drip coffee for $1 with free refills as part of a test in its hometown.

That's about 50 cents less than the Seattle-based coffee retailer normally charges for an 8 oz. cup of joe, though prices vary from store to store.

The suggested retail price for a slightly larger 10 oz. cup of premium roast at competitors like McDonald's and Dunkin' Donuts is $1.07 and $1.39, respectively, the companies said Wednesday.

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Elaine Misonzhnik

Senior associate editor Elaine Misonzhnik has been writing for National Real Estate Investor since June 2006 and has covered commercial real estate for more than 12 years. She first became...
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