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Starwood joins the Pepsi Generation


I guess it's true there's no loyalty in business, or maybe it's just a case of paybacks.

Starwood Hotels & Resorts recently switched its soft drink vendor from Coke to Pepsi. No big deal, you say? Well, Starwood CEO Steve Heyer joined the hotel company after a career at Coca-Cola that culminated with the post of president and COO. Unfortunately, he was passed over for the Coke CEO job in 2004, which led to his defection to Starwood.

It may all just be a coincidence, but my guess is the next Pepsi Heyer has while at a Starwood property will taste particularly sweet.

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