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Steve Joyce Going Undercover


The head of Choice Hotels International, CEO Steve Joyce, will be the first boss featured when the second season of 'Undercover Boss' premieres on CBS Sunday, Sept. 26 at 10 p.m. According to a release from CBS, Joyce will work the frontlines—doing everything from manning the front desk, cleaning rooms, plunging toilets and working with a maintenance crew—at the world's largest Econo Lodge.

Steve Joyce goes undercover

The show, which I've never seen, follows a different exec every week as they go undercover to work alongside employees, at lower levels of the company I presume. Should be a good time to see Joyce in action and I'm sure there will be several thousand Choice franchisees glued to the TV. I imagine it will provide some good fodder for the next Choice convention.

My DVR is set. Hope to eventually chat with Joyce about what he learned from the experience. Great Wolf Resorts CEO Kim Schaefer was already announced as an upcoming boss to be featured.

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