Retailers and retail landlords can’t afford to ignore Millennials. This youngest cohort of adult consumers, born between 1980 and 2000, already spends $600 billion a year in the United States and is on track to spend $1.4 trillion annually by 2020, accounting for roughly 30 percent of retail sales. Yet few generations have taken so divergent a path from the lifestyles, desires and shopping habits of their predecessors as these highly connected and cost-conscious consumers. What are the ... Freemium Content

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