At Retail Traffic, we continuously report on new developments, talk to the most influential players and probe the markets to understand what makes the industry tick. The results come to you in this monthly magazine and in our weekly e-mail newsletter. And, as of December, through our new blog, Traffic Court. As blog readers know, a Web log provides a handy way to convey, insight, and commentary in quick, frequent bites. Blogs also provide a way to point out interesting news items and tidbits that may amuse as well as inform. Finally, the blog is interactive — the best ones create a lively dialogue with readers who agree, disagree or maybe even vent.
We launched Traffic Court in early December — to coincide with the ICSC New York National Conference &Making. We've been populating it daily with links to news, buzz, commentary and a few odds and ends. Some of you have already stopped by and are beginning to take advantage of the “comment” feature of the blog. It's the start of what we hope will be a new and frequent conversation with our readers, alerting you to the interesting (and sometimes oddball) things we see every day as we scan the horizon of the retail real estate business.
In the course of reporting and writing our newsletter and magazine, we hear lots of juicy tidbits and see all sorts of information about new projects, deals and company moves. We'll share those and provide links to provocative reports from around the media that illustrate key trends.
The first month has been a bit of a whirlwind — from security robots in Japan to a teen crashing his car in a mall in Florida to the ever-churning debate on lifestyle centers — and we've populated the blog on a daily basis.
We're also now spending a lot of time trolling Web sites, other blogs and checking our news feeds. We're also actively building our blogroll, mixing serious sites analyzing the major trends affecting commercial real estate alongside blogs maintained by mall aficionados. Only a fraction of what we see every day is being used in the blog entries so far.
If you have read — or written — blogs, you know that the best ones spice up the smart analysis and commentary with a bit of humor. So, we'll be sharing the quirky and the ridiculous that we find and ask you to do the same. We're eager to see how Traffic Court evolves and look forward to receiving your feedback and contributions.
This space will continually get tweaked and new features will be added in coming weeks and months. For example, on the bottom left-hand corner of our blog, you'll soon see our ever-growing blogroll, linking to key news sources and interesting blogs covering retail and real estate.
Traffic Court will also be the key place where we'll file reports from the road when we report from major industry trade shows.
So stop by. The blog is accessible at our Web site, www.retailtrafficmag.com.