Gateway's short-lived flagship store looked more like the home of a high-tech aficionado than a showroom floor. The computer maker, which shuttered its stores in April, jettisoned its cowhide look for a stylized showroom. AIRvision recreated a model home, complete with credenzas, leather sofas, bookshelves and domestic lighting, what was to be the new prototype presented the shopper with a wonderland of electronics: plasma flat screen TVs, MP3 players and personal computers. The artwork used in the wallpaper, wayfinding and overhead banners is all part of an original 60-foot mural that speaks to Gateway's history, technology and brand. A total of 180 existing stores were scheduled for remodeling.
Project Name: Mission Valley Gateway Retail Store
Location: Mission Valley, Calif.
Concept and: AIRvision, Seattle
General Contractor: Fisher
HVAC: Pol Air
Electrical: Jamar Electric
Interior Graphics, Production: PhotoCraft
Interior Graphics, Hardware & Frames: Premier Store Fixtures
Fixture Fabrication: Store Kraft
Muralist: Williamson Associates
Furniture Manager: Carol Williamson & Associates
Furniture Fabrication: Wayne Martin Showroom JD Madison Rug & Home Corporate Environments Designer's Choice Custom Furniture
Exterior Signage: Alto Signs
Lighting Distributor: Capitol Light