New Store, Less than 5,000 Square Feet
For the second time in three years an Eight Inc.-designed Nokia Flagship store is being recognized in the SADI competition. In this case, judges were less impressed with the interior — which is largely similar to other Nokia stores — than they were with the execution of the store's courtyard seating area with living green walls topped by elegant concrete beams. The area is for customers to sit and use their phones and can also be an event space. The jury felt the store was respectful of the store's local site while also staying true with Nokia's global design initiative. One judge called it “a wonderful place to get away from the business of the technological noise” and another called it “warm and personal” and keeps the space from being too cold.
Sao Paulo, Brazil
3,175 square feet
Faithful and Gould
ISP Design Inc.
Moema Wertheimer Arquitetura
Luche Technologia em Instalacoes
Ceilings and Signage